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Social Folk CEO Hannah Saycell leads main stage at CreatorFest
The creator economy is shifting rapidly, and Social Folk is proud to be right at the forefront of the conversation.
Our Founder and CEO, Hannah Saycell, took to the CreatorFest main stage to chair and lead one of the event's most anticipated sessions: "Testing, Testing: The Metrics You Need in 2026."
Leading creator pannel with Meta, zac alsop and farron clark
As a recognised authority on social strategy and creator partnerships, Hannah steered a high-impact discussion on the evolution of digital value. Joining her on stage were heavy-hitting voices representing every corner of the space: Alice Gray (Client Partner at Meta), long-form YouTube creator Zac Alsop (Co-Founder of Why Wait Studios), and leading lifestyle creator and social strategist Farron Clark.
Social Folk CEO Hannah Saycell took the main stage at CreatorFest to lead the definitive panel on 2026 influencer marketing metrics. Joined by Alice Gray from Meta, Zac Alsop, and Farron Clark, Hannah broke down how data-driven creator partnerships drive true business ROI.
Redefining Campaign Success
The panel dismantled standard industry assumptions, tackling the reality of how modern brands, agencies, and talent must evaluate campaign success. Hannah led the charge on why standard vanity metrics need to be left behind, shifting the focus toward deep, data-driven return on investment.
"It was fascinating to explore measurement simultaneously through a brand, agency, and creator lens," Hannah noted after the session. "Follower counts matter less than ever. True success lies in understanding whether content actually moved the needle on brand equity, audience retention, and real commercial sales."
Setting the Industry Standard
Having our CEO shape the primary agenda at a massive industry event like CreatorFest underscores what we do every single day at Social Folk. We don’t just follow digital trends; we help define them.
By bringing together platform leaders like Meta and elite creators like Zac and Farron, Hannah highlighted the exact strategic blueprint we use to scale our clients' campaigns: transparent data, authentic alignment, and strategies built to perform.
Social Folk CEO Hannah Saycell Leads Main Stage Panel at CreatorFest
About Social folk
Social Folk is a global award-winning influencer and gifting agency, recognised as one of the UK’s leading creator marketing agencies.
They empower brands to connect at scale through authentic, creator-led storytelling, specialising in global influencer campaigns, data-backed seeding and gifting, and high-impact brand activation events.
Winners of the European Agency Awards 2025, Global Agency Awards 2026 and multiple influencer marketing accolades, Social Folk leverages cutting-edge technology, human psychology, and data-driven insights to help brands drive engagement, loyalty, and ROI in the ever evolving creator economy landscape.
