Become the brand creators brag about

create a community that doesn't just buy,

but advocates for you.

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Culturally-led Events

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Standout Gifting Experiences

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Bespoke Content Creator Campaigns

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custom Workshops

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Award Winning strategy

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Culturally-led Events · Standout Gifting Experiences · Bespoke Content Creator Campaigns · custom Workshops · Award Winning strategy ·

2025

New York

Stop fighting for attention.

We’ll make you the brand creators love to recommend.

the social folk 3-step blueprint

Strategy & Curation:

Contact us, we’ll align on your brand goals and curate a bespoke strategy. Using our in-house framework & AI vetting tools we make sure you’re only landing in safe, engaged communities that actually care. Your brand values & the creator’s voice sync.

Logistics & Execution:

Consider your to-do list cleared. We act as an extension of your brand and own the whole process, from campaign ideation to the chaos of creator management, shipping and hosting real life events. We’re high-touch, not hands-off. You focus on the big picture; we handle everything else.

Real-World Impact

Our creators produce brilliant, binge-worthy content that people actually want to watch & aligns with your brand. Our bespoke framework leverages communities that don't just buy, but advocates for you. We build real relationships with every creator to ensure your product isn't just shared, it’s actually celebrated.

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  • "Entering a new market is tough. Entering a new market in a highly competitive category is even tougher. we had multiple comments all the time from target consumers that they had seen the brand on social media recently and were already aware of it."

    — Adam Horler, MD CANS UK
    (The CANS launch campaign by Social Folk went on to win Best New Business Campaign at the European Agency Awards 2025)

  • “a joy to work with. They have an immense capacity to problem solve and turn good briefs into great ideas. At General Mills, Social Folk is a trusted and indispensable partner for us who helped deliver remarkable campaigns for our biggest brands.”

    — Arjoon Bose, Marketing Head, Europe-Australasia, General Mills (Haagen Dazs, Old El Paso, Nature Valley, Betty Crocker, Green Giant etc)

  • "constantly pushing creative boundaries while staying focused on our core objectives. Social Folk’s ability to truly partner with our team made them an invaluable asset. Thanks to their ongoing input, we've seen huge increases in reach, engagement, and footfall both online and in-venue."

    — Sian Danks, Head of Brand & Culture Clays Activity Bars

  • “Working with us across lots of brands in our portfolio on many award-winning campaigns. Social Folk has an unprecedented knowledge of the global influencer marketing space and are friendly, enthusiastic and supportive."

    — Felicia Popescu, Senior Global Brand Manager Unilver

We promise every partnership feels like a genuine recommendation, not a forced ad.

Join the inner circle of creators your target audience actually trusts.

We turn your product into a genuine recommendation, not just another paid post.

Our Services

  • Campaigns that Capture Culture:‍ Stop fighting for attention and start earning advocacy. Let’s be real: trying to manage creator campaigns in house can be a total manual mess. Between the endless back and forth emails, the "ghosting" anxiety, and the logistical nightmare of tracking DHL, creator payments, and tagged posts, it’s a lot, and it usually eats up your time without moving the needle.

    Our 360 Creator Campaigns offer total, full-circle management so you don't have to deal with any of it. We own the entire loop, from the first spark of an idea and deep-level vetting to the grind of contracts and payments.

    We don’t just find "influencers"; we find your folk. Creators who actually give a damn about your brand and turn original ideas into retail demand. You get the high-performing results and the cultural clout; we handle the 360-degree chaos. We handle the folk; you get the growth. ‍

  • Gifting that Doesn't Get Ignored: Stop sending PR boxes that end up ignored. There’s nothing worse than spending your budget on beautiful gift boxes only for them to sit unopened or never make it to a story. We design "unboxing" experiences that creators actually want to share. We wave goodbye to "post and pray." Our Gold Star gifting is about crafting real experiences. Using our high-touch sourcing and outreach and smart frameworks, we ensure your products land with genuine creators in engaged communities that care. We make sure they're received, loved, shared, and celebrated, taking the guesswork out of your gifting strategy.

    We handle the whole process from our warehouse to their front door, using personal, high-touch outreach to make sure creators are actually excited to unbox and share your brand. We take the guesswork and the messy shipping logistics off your to-do list so you can focus on the big picture. We ensure your product is celebrated on-camera, not just lost in the mail.

  • Real Connections, Not Just Posts: Moving your brand from a screen to the real world is the best way to build a community, but let's be honest, planning an event is a logistical headache that most teams just don't have the capacity for. Whether it’s an exclusive event, panel or an IRL launch party, we handle the entire "ops" nightmare so you can just show up and build relationships.

    From goodie bag curation and venue sourcing to making sure the right creators are actually in the room, we own the chaos. We create the kind of experiences creators actually brag about, turning a single event into a massive wave of digital reach and genuine cultural clout.

  • Empower your team.
    We share our award winning strategy and a decade of experience with you. Our custom workshops provide the exact roadmap for your socials and creator marketing. We give your team the insider knowledge and a proven process to turn your brilliant original ideas into real retail demand.

  • Stop shouting into the void. Start building a brand they can't stop talking about.

    You’re done with the guesswork and the anxiety of a wasted budget. We get it. This isn't just "consulting" it's your battle plan for real cultural clout.

    We plug you into our award-winning, results-driven framework. We deep-dive into your social media audience data and provide the streamlined plan you need for scalable growth. From intensive 1:1 strategy sessions with a CMO or founder to collaborative workshops with your in-house team, we help you become the exact kind of brand everyone is genuinely excited to tag and talk about across socials.

    We’ve won the European Agency Award for Best New Business Campaign and brought home a Global Influencer Marketing Award. Plus, our founder was even nominated for Business Woman of the Year at the Women's Business Awards. We have the awards, the experience, and the plan to get you results.

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Visit Us

167 Great Portland Street,
5th floor, Westminster,
London, W1W 5PD

Hours
Monday–Friday
9:30am–5:30pm

Email
hello@socialfolkdigital.com