Socialfolk
Influencers are your Brands new salespeople
People trust creators more than ads, websites, or polished campaigns. 61% of consumers trust creator recommendations over a brands OWN messaging. In fact,
49% of consumers make monthly purchases from influencer content, and 70% of Gen Z trust creator recommendations over ads.
And honestly? Same.
Half my bathroom cabinet is “TikTok made me buy it.”
If I’m doing it, your customers definitely are.
I’ve watched creators on our campaigns outsell paid ads with a 20-second video filmed in their kitchen.
No fancy brief. No studio. No £1M production budget.
Just someone showing the product the way a trusted friend would.
We’ve had clients call us MID campaign saying,
“Your creators have just cleared our stock!!”
Here’s why I’ve found creators have quietly become one of the most powerful parts of a brand’s sales engine:
And it’s not what you might think!
1. Creators collapse the buying journey
● What used to take 5–7 touch points now happens in 1.
● A creator shares it → your customers see it → they can buy it in ONE click.
● Instant credibility because they already know, like and trust the creator.
I’ve seen creators move more product in one authentic video than some brands do with months of paid media.
2. Their recommendations feel HUMAN, not polished
● Creators show your product in real life.
● In their homes. In their routines. Visually.
● Exactly how your customers would use them.
And that’s why they convert.
Buyers can instantly picture the product fit into THEIR own lives.
3. Creator content sells for you… even when you’re not in the room
● Great creator content becomes EVERGREEN.
● Saved, shared, stitched, resurfaced, for years.
● Ads stop when the budget stops.
Creator content keeps on LIVING!
We’ve had videos from months ago randomly resurface on the FYP and send new traffic to a client with zero extra spend.
And we’re already seeing brands shift more budget into creators for 2026.
What’s the last thing “TikTok made you buy”?
About Social Folk
Social Folk is a global award-winning influencer and gifting agency, recognised as one of the UK’s leading creator agencies.
They empower brands to connect at scale through authentic, creator-led storytelling, specialising in global influencer campaigns, data-backed seeding and gifting, and high-impact brand activation events.
Winners of the European Agency Awards 2025 and multiple influencer marketing accolades, Social Folk leverages cutting-edge technology, human psychology, and data-driven insights to help brands drive engagement, loyalty, and ROI in the ever evolving creator marketing landscape.
